Questions

The world's first AI-powered fashion intelligence platform with a 5-person AI Council, Fashion Week coverage, and editorial daily dispatches.

Your Editor-in-Chief. She writes the daily Dispatch, reviews your style weekly, and critiques your outfits with the Red Pen.

Upload an outfit photo — Margaux critiques it Vogue-style with a grade from A+ to D. The review is shareable as a magazine clipping.

A gamified style score (0–100) that tracks your wardrobe composition, consistency, and sartorial growth over time.

During active fashion weeks (NY, London, Milan, Paris), Margaux writes daily Front Row Dispatches with runway reviews, street style intelligence, and trend translations.

A vector engine that analyzes your wardrobe across five dimensions — formality, color, texture, silhouette, and investment value.

Atelier ($990/year) covers core tools and dispatches. Maison ($4,990/year) adds Fashion Week Intelligence and the full Council. Sovereign ($25,000/year) includes everything plus private consultations.

The Sprezzatura Engine uses a friction dial (0–100%) to calibrate your aesthetic intent, a proportion canvas to define your silhouette geometry, and a ratio-based matching system that aligns your proportions with historical style icons. The Sartorial Director then composes outfit suggestions calibrated to your friction and proportion profile.

The Atelier Council comprises five distinct AI fashion personas, each with a dedicated system prompt and specialty: Margaux Devereux (Editor-in-Chief), Laurent Marchand (Fashion Consultant & Investment Advisor), Chiara Bellucci (Personal Stylist), James Wakefield (Atelier Concierge), and Sasha Vance (Creative Director). Each consultation is private and uses the persona's unique perspective.

All data is encrypted at rest (AES-256) and in transit (TLS 1.3). Seven layers of anti-cloning protection are deployed: right-click disabled, text selection locked, image drag protection, view source obstruction, content fingerprinting, CSS copy protection, and canonical URL enforcement. No data is shared, sold, or used to train external models.

Garment photographs are stored in access-controlled, per-principal isolated storage. Vector profiles, wear session logs, care records, and purchase metadata are encrypted in the platform database. Your sartorial archive is treated with the same confidentiality as a private banking relationship.

The Alteration Directive page accepts your body measurements (chest, waist, hip, inseam, sleeve, shoulder, neck, rise), lets you select a garment and alteration type, and generates a millimetric specification with exact measurements and fabric allowance notes. One click sends the specification to the atelier via a ValetRequest.

Event Dossiers are generated in real time — typically under 30 seconds. The dossier includes a recommended outfit pulled from your wardrobe, gap analysis with sourcing recommendations, a 72-hour grooming timeline, a sprezzatura score, and fabric recommendations calibrated to the event location.

The Packing Matrix generates a capsule list from your wardrobe, optimized for the destination climate. It provides day-by-day outfit breakdowns, calculates outfit combinations from the capsule items, and recommends climate-appropriate fabrics by GSM.

Wardrobe valuation sums the purchase price of all garments. Cost-per-wear (CPW) divides purchase price by confirmed wear sessions. The Portfolio page tracks total wardrobe value, average CPW, best and worst investments, and a Wardrobe Health Score.

The Atelier OS records all garment prices and cost-per-wear calculations in USD. Membership fees are billed in USD. If you acquire garments in other currencies, convert to USD at the time of purchase entry for accurate portfolio tracking.

Annual memberships may be cancelled at any time with continued access until the end of the billing period. Refunds are available within 14 days of initial subscription if no garment has been added to the wardrobe. Beyond this period, membership fees are non-refundable.